Surely you also know this – you stand in the store, but still you are not at all sure whether to buy the product. Why making a purchase decision can be more difficult than Sophie\’s choice?
Of course, the cause may be simple. The product seems to be too expensive or too cheap. Also, you don\’t need to check whether the euphoric description of the label corresponds to an internal reality. 1.Another reason to postpone the next purchase is especially familiar to women – in a 4-liter bottle, the entire purchase can become unbearable heavy and bulky, which threatens to dislocate the shoulder. But there are also far more hidden influences that, by their strength, can overcome all the above “reasonable” reasons.

1. Fatigue

After a busy week of not getting much sleep at night, you probably won\’t be in the mood to plan the structure of your food purchases in terms of various diets and balanced nutritional value or examine product labels thoroughly. You simply grab the first one that catches your eye and with a resigned sigh you walk to the cash register. By the way, manufacturers of junk food are most betting on the effect of eye-catching packaging, which promises a quick satisfaction of hunger and taste.

1. Stomach condition

Have you noticed the difference between when you go shopping for hungry food and, conversely, after a hearty lunch? If you need to save, do not go hungry to buy food – both the bill and the amount of your shopping bag will not surprise you.

1. Joy and sadness

A depressed person is not very attractive to the seller. Why? They are simply not interested in discovering new products, studying labels or buying interesting pieces of wardrobe. It is associated not only with mood, but also with the first point mentioned above – a feeling of fatigue, which is closely related to sadness. That is why manufacturers are doing their best to improve mood and create the illusion that buying these colorful pants will make you feel as happy as the women in the promotional photos.
What does this mean? Taking the time to think and evaluate, in addition to the state of the wallet, these factors can also be useful. When we understand our hidden motives, we can steer our own lives a little better.

Surely you also know this – you stand in the store, but still you are not at all sure whether to buy the product. Why making a purchase decision can be more difficult than Sophie\’s choice?
Of course, the cause may be simple. The product seems to be too expensive or too cheap. Also, you don\’t need to check whether the euphoric description of the label corresponds to an internal reality. 1.Another reason to postpone the next purchase is especially familiar to women – in a 4-liter bottle, the entire purchase can become unbearable heavy and bulky, which threatens to dislocate the shoulder. But there are also far more hidden influences that, by their strength, can overcome all the above “reasonable” reasons.

1. Fatigue

After a busy week of not getting much sleep at night, you probably won\’t be in the mood to plan the structure of your food purchases in terms of various diets and balanced nutritional value or examine product labels thoroughly. You simply grab the first one that catches your eye and with a resigned sigh you walk to the cash register. By the way, manufacturers of junk food are most betting on the effect of eye-catching packaging, which promises a quick satisfaction of hunger and taste.

1. Stomach condition

Have you noticed the difference between when you go shopping for hungry food and, conversely, after a hearty lunch? If you need to save, do not go hungry to buy food – both the bill and the amount of your shopping bag will not surprise you.

1. Joy and sadness

A depressed person is not very attractive to the seller. Why? They are simply not interested in discovering new products, studying labels or buying interesting pieces of wardrobe. It is associated not only with mood, but also with the first point mentioned above – a feeling of fatigue, which is closely related to sadness. That is why manufacturers are doing their best to improve mood and create the illusion that buying these colorful pants will make you feel as happy as the women in the promotional photos.
What does this mean? Taking the time to think and evaluate, in addition to the state of the wallet, these factors can also be useful. When we understand our hidden motives, we can steer our own lives a little better.